![]() The novel has some issues with sexism and gender roles that one wouldn’t expect today, and that felt clunky and out of place. This novel is a classic piece of dystopian literature, and though it was written in the early 1950s, it mainly stands the test of time. ![]() However, when competition comes to Mitch from within and outside the company, he starts to see how humans really live, and he must decide what he will do, both for himself, and for others. For a skilled marketing executive of course, this is all in a day’s work. ![]() The challenge is that Venus is a barren wasteland of a planet, and it will be an uncomfortable life there. Encourage flocks of humans to travel to Venus, to colonize the planet. It has become easy to get the majority of the population to mindlessly think they need something, and buy it, without question.Įxpert marketer Mitch Courtenary is asked by his company President to come up with an ultimate plan. In this classic dystopian science fiction novel, we are treated to a troubled world, where society’s masses are controlled by the whims of corporations and their sharp marketing plans. ![]() ![]() Read 154-page hardcover edition in March 2017. Book Review – The Space Merchants – Frederik Pohl and C.M. ![]()
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